Featured in “The Disrupters: Forces Driving Change in 2011,” eSalon, the first-ever online-driven custom hair color service, has been identified as an opportunity that will help define the new year by Entrepreneur. Dubbed an “affordable luxury,” eSalon is one company that’s meeting the expectations of consumers: “There’s no doubt that the recession has created a more selective, value-conscious consumer. And retailers, hungry for sales, have fostered that by conditioning shoppers to expect gre...